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Yao Wu 嘅作品 Chinese Lion 汽車貼紙

由設計師 Yao Wu 創作嘅 Chinese Lion 汽車貼紙 係備受推崇嘅 2024 A' Design Award 金獎 得獎作品,獲獎類別為 廣告設計。


金廣告· 2024

Chinese Lion 汽車貼紙

由 Yao Wu

客戶: Beijing Wuyao Cultural and Creative Co. Ltd.

廣告 類別嘅 A' Design Award 金獎 得獎者

346,001

色彩

設計

關於 Chinese Lion 汽車貼紙

中國醒獅係一套為東風風行T5 EVO車型打造嘅限量版汽車貼紙。設計以藝術手法演繹中國醒獅形象,並以中國傳統紋樣作為底紋。作品糅合三維幾何、波普藝術同抽象藝術,令圖案呈現年輕活力嘅個性,旨在吸引年輕車主。所有圖案均以矢量插畫形式製作,印製於PVC膜上,以半車身包覆方式貼裝,尺寸為4565乘800毫米,並提供三種顏色選擇。

榮譽認可

關於A' Design Award 金獎

Chinese Lion 汽車貼紙是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Chinese Lion 汽車貼紙將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Chinese Lion 汽車貼紙激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
尺寸同包裝
4565mm*800mm, car sticker semi-wrapped car.
標籤
car sticker, east, chinese lion, chinese style, illustration
生產技術
Use vectors to create all car wrap designs. Use PVC material to make car stickers.
設計挑戰
The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
研究
The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
靈感
The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
項目時長
The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
團隊成員
Original designer:yao Wu
Illustration designer:yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao

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