Mountain Dew Hard Dew 2024 酒精飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award 金獎 in 包裝設計 Competition Category.
金包裝· 2025
Mountain Dew Hard Dew 2024 酒精飲品包裝
by PepsiCo Design and Innovation
A' Design Award 金獎 Winner in 包裝 Category
- 4,247,344
- Verified Award Winner
- Verify Award Status for #169156
The Design
About Mountain Dew Hard Dew 2024 酒精飲品包裝
Hard Dew 2024係一款專為成年消費者而設嘅即飲酒精飲品包裝設計。呢個設計將Mountain Dew品牌嘅活力延伸至成人取向嘅形態。美國版本嘅設計靈感嚟自電單車騎士紋身藝術。亞太區版本就透過龍嘅圖案發展同一概念，龍亦係常見嘅紋身題材。設計以鮮明嘅藍色同閃爍嘅綠色呈現條龍，令個容器展現出大膽而充滿活力嘅個性。呢個包裝旨在向成年飲家展示一種熟悉嘅品牌態度。
The Recognition
About the A' Design Award 金獎
Mountain Dew Hard Dew 2024 酒精飲品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Mountain Dew Hard Dew 2024 酒精飲品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Mountain Dew Hard Dew 2024 酒精飲品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
