Moutai Prince 酒樽包裝 by Chengdu Wanjiazu Technology Co., Ltd

Moutai Prince 酒樽包裝 by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2025

Moutai Prince 酒樽包裝

by Chengdu Wanjiazu Technology Co., Ltd

Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award 金獎 Winner in 包裝 Category

188,798
Verified Award Winner
Verify Award Status for #169050

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Prince 酒樽包裝

茅台王子係一款500毫升中國白酒嘅包裝設計。樽身底部嘅曲線造型取自芝麻莢，而頂部就模仿盛開嘅芝麻花。T字形嘅樽蓋將芝麻花瓣圖案同五隻仙鶴嘅插畫結合起嚟。樽蓋採用金屬壓花工藝製作，營造出細緻嘅立體質感。樽身底部以絲絨質感修飾，手感舒適。配色方案採用典雅嘅醬色調，配以青銅同鎏金色調。斜貼喺紫藤紫色底上嘅標籤，由金色麥穗圖案圍邊裝飾。

The Recognition

About the A' Design Award 金獎

Moutai Prince 酒樽包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moutai Prince 酒樽包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moutai Prince 酒樽包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensions & Packaging: A bottle contains 500ml
Tags: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Production Technology: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Design Challenge: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Research: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiration: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Project Duration: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Operation Flow: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Team Members: General Manager and Design Director: Jingan Jia