Fun Community Project 活動視覺識別 by Meng Shenhui

Fun Community Project 活動視覺識別 by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2025

Fun Community Project 活動視覺識別

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

A' Design Award 銀獎 Winner in 平面 Category

94,627

Verified Award Winner

Verify Award Status for #164645

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fun Community Project 活動視覺識別

Fun Community Project 係喺深圳舉行嘅一個公共藝術活動嘅視覺識別設計。設計採用咗充滿玩味嘅字體、抽象藝術圖形同鮮明嘅漸變色彩。六個抽象圖形代表咗活動入面展出嘅六件公共藝術作品。呢套視覺識別應用喺廣告牌、印刷品、氣球膜、書籍、藝術品介紹板同場景搭建之上，仲製作咗服裝、帽同鎖匙扣。目的係將藝術融入社區生活，並邀請公眾一齊參與。

The Recognition

About the A' Design Award 銀獎

Fun Community Project 活動視覺識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fun Community Project 活動視覺識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fun Community Project 活動視覺識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
Dimensions & Packaging: The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
Tags: Activities, Main Vision
Production Technology: Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
Design Challenge: Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
Research: One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
Inspiration: This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
Project Duration: The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
Operation Flow: This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
Patents: Intellectual property rights：Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd
Image Credits: Example:Meng Shenhui