Meet in Arcadia 品牌形象設計 by Xiaoming Meng and Xueke Fang

Meet in Arcadia 品牌形象設計 by Xiaoming Meng and Xueke Fang is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2025

Meet in Arcadia 品牌形象設計

by Xiaoming Meng and Xueke Fang

Client: China Social Entrepreneur Foundation

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #164726

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet in Arcadia 品牌形象設計

《桃源相遇》係為中國貴州省龍塘村嘅鄉村振興項目而設計嘅品牌形象。標誌設計靈感源自漢字「美」，梯田以極簡抽象嘅手法勾勒而成。田野之上，抽象化嘅苗寨房屋與字形嘅筆劃融為一體，其中一筆化作屋頂。呢個品牌形象旨在支持鄉村旅遊呢個當地主要產業，透過設計展現當地文化特色，並幫助村民參與品牌建設。

The Recognition

About the A' Design Award 銅獎

Meet in Arcadia 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Meet in Arcadia 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Meet in Arcadia 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensions & Packaging: Height 594mm x Width 420mm
Tags: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Production Technology: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Design Challenge: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Research: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiration: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Project Duration: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Operation Flow: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patents: Logo (2022) China Social Entrepreneur Foundation
Team Members: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Image Credits: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]