Mannay CBE 2020 展位 by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 展覽會設計 Competition Category.

鐵展覽會· 2025

Mannay CBE 2020 展位

by Wai Ho Cheung

Client: Shenzhen Mannay Cosmetic Co.

A' Design Award 鐵獎 Winner in 展覽會 Category

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Colors

The Design

About Mannay CBE 2020 展位

Mannay喺上海嘅中國美容博覽會上,透過一個精心設計嘅展位嚟推廣旗下品牌Luckinfo,突顯Mannay嘅技術實力同埋Luckinfo年輕活力嘅品牌魅力。展位中央設有一個中島,將空間劃分為兩個區域,一邊展示原材料同工藝技術,另一邊則展出Luckinfo色彩繽紛嘅產品。多元化嘅燈光效果、鮮艷嘅色彩,以及霓虹燈同輸送帶等細節元素,令整個展示更加吸引。展位嘅布局設計確保訪客能夠順暢地流動穿梭,營造出引人入勝嘅參觀體驗。

The Recognition

About the A' Design Award 鐵獎

Mannay CBE 2020 展位是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mannay CBE 2020 展位將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mannay CBE 2020 展位因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions & Packaging: Width 6 m x Depth 15 m x Height 4 m
Tags: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Production Technology: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Design Challenge: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Research: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiration: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Project Duration: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Operation Flow: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Team Members: Wai Ho Cheung
Image Credits: Simon Zhou