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Toshiharu Kurisu - Scentmatic 嘅作品 Kaorium 香氛體驗裝置

由設計師 Toshiharu Kurisu - Scentmatic 創作嘅 Kaorium 香氛體驗裝置 係備受推崇嘅 2025 A' Design Award 銀獎 得獎作品,獲獎類別為 介面、互動及用戶體驗設計。


銀介面· 2025

Kaorium 香氛體驗裝置

由 Toshiharu Kurisu - Scentmatic

客戶: Scentmatic Inc.

介面 類別嘅 A' Design Award 銀獎 得獎者

34,773

色彩

設計

關於 Kaorium 香氛體驗裝置

這個互動標識系統透過融合香氣與語言,提供全新的香氛體驗方式。系統運用AI驅動的Kaorium技術,將香氣特性視覺化,讓用戶深入探索個人對氣味的感知,並尋找與其印象產生共鳴的描述詞彙,從而發現完美契合個人品味的香氛。

榮譽認可

關於A' Design Award 銀獎

Kaorium 香氛體驗裝置是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Kaorium 香氛體驗裝置將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Kaorium 香氛體驗裝置是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
尺寸同包裝
External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
標籤
Kaorium, AI, fragrance, signage, device
生產技術
Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
設計挑戰
When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
研究
In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
靈感
This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
項目時長
The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
操作流程
Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
專利
Trademark (2023) 2022-082558 SCENTMATIC.Inc
團隊成員
producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
圖片來源
Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.

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