Coral Scratcher 貓抓柱 by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 寵物護理設計 Competition Category.
銀寵物護理· 2025
Coral Scratcher 貓抓柱
by Hangzhou Owls Technology Co., Ltd.
Client: Hangzhou owls Technology Co., Ltd.
A' Design Award 銀獎 Winner in 寵物護理 Category
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- Verified Award Winner
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The Design
About Coral Scratcher 貓抓柱
Coral Scratcher係一款以珊瑚枝同海浪為靈感嘅貓抓柱。分枝造型提供立足點，等貓貓可以爬上頂部休息，包括啲身手冇咁靈活嘅貓。頂部仲可以當側几用，擺放書本、雜誌同遙控器等物品。主體採用環保紙藤製造，耐抓而且甩屑少。底座同頂部就用冷軋鋼配以塑膠塗層製成。模組化結構以單一螺紋桿連接，可以調校高度。
The Recognition
About the A' Design Award 銀獎
Coral Scratcher 貓抓柱是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Coral Scratcher 貓抓柱將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Coral Scratcher 貓抓柱是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- Dimensions & Packaging
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- Tags
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
- Production Technology
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable. - Design Challenge
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- Research
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- Inspiration
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- Project Duration
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- Operation Flow
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- Patents
- China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22 - Team Members
- Jianjun Le
Yanlin Zhu
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