Panlong Tiandi Mtpt 零售店鋪 by Minghong Ou is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2025

Panlong Tiandi Mtpt 零售店鋪

by Minghong Ou

Client: ImSD

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #167435

View at A' Design Award Press Release Award Badge

Colors

The Design

About Panlong Tiandi Mtpt 零售店鋪

此項目位於上海市青浦區徐涇鎮東北部嘅蟠龍天地。空間結合咗蟠龍古鎮深厚嘅文化底蘊與Mtpt產品嘅特色,運用材料、造型、聲音與光影,以「觸碰自然」為主題,模糊室內與室外、人工與自然之間嘅界限,令自然之美融入空間之中,實現建築與景觀嘅共生融合。

The Recognition

About the A' Design Award 銅獎

Panlong Tiandi Mtpt 零售店鋪是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Panlong Tiandi Mtpt 零售店鋪將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Panlong Tiandi Mtpt 零售店鋪出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.
Dimensions & Packaging: Width 14100mm x Depth 8400mm x Height 4100mm
Tags: "sound, installation, symbiosis, retail, micro-cement"
Production Technology: The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.
Design Challenge: The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.
Research: The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.
Inspiration: Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.
Project Duration: The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai
Operation Flow: We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.