De Muros a Marcas 選修課程、藝術書 by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 教育設計 Competition Category.
銅教育· 2025
De Muros a Marcas 選修課程、藝術書
by Paul Joshua Martinez Calderon
A' Design Award 銅獎 Winner in 教育 Category
Verified Award Winner
Verify Award Status for #167455The Design
About De Muros a Marcas 選修課程、藝術書
《De Muros a Marcas》係一門大學選修課程，同埋一本專門編製嘅藝術書，目的係教授藝術同設計系學生有關街頭藝術及其對當代設計嘅影響。呢個課程大綱係喺設計專業人士嘅意見下編訂，內容涵蓋歷史同當代嘅相關知識、實務項目，並喺十五個星期嘅課堂中完成一個期末專題項目。呢本藝術書尺寸為32厘米乘28厘米，結合咗用酒精性馬克筆同壓克力顏料繪製嘅手繪插圖，以及數碼插圖。每堂課都配備投影片同可列印嘅A4模板，作為教學輔助。
The Recognition
About the A' Design Award 銅獎
De Muros a Marcas 選修課程、藝術書是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計De Muros a Marcas 選修課程、藝術書將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。De Muros a Marcas 選修課程、藝術書出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
- Dimensions & Packaging
- The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
- Tags
- Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
- Production Technology
- The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
- Design Challenge
- The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
- Research
- For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
- Inspiration
- Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
- Project Duration
- The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
- Operation Flow
- The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.
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