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Powerbox Wanja 學習書系列 by Jaehun Kim

Powerbox Wanja 學習書系列 by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 教育設計 Competition Category.


金教育· 2020

Powerbox Wanja 學習書系列

by Jaehun Kim

Client: Visang

A' Design Award 金獎 Winner in 教育 Category

Colors

The Design

About Powerbox Wanja 學習書系列

Powerbox Wanja係一套專為小學生而設計嘅學習書系列。呢套系列採用Powerbox學習法,將學習概念拆分成細小部分,放入方形框架之中。全套二十本書涵蓋所有小學年級,每個科目都配以獨立顏色,方便識別。書封面印有立方體造型嘅角色,四本書合併埋一齊就會組成一個大立方體形狀。系列仲附有紙藝玩具套件,等學習者可以砌出立方體公仔,呢項活動有助培養空間認知能力,同時保持學習興趣。

The Recognition

About the A' Design Award 金獎

Powerbox Wanja 學習書系列是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Powerbox Wanja 學習書系列將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Powerbox Wanja 學習書系列激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wanja is a brand that enhances the learning skills of elementary school students using the Powerbox Learning Method, a learning system that splits concepts into digestible bits that are put into boxes to help children learn them more quickly, and to motivate them to do so. Making various box-shaped paper toys provided with the study book not only captures the learners’ interest but also improves their spatial cognition skills.
Dimensions & Packaging
Wanja is a study book series for all elementary school grades and is composed of twenty books. Each book is 230mm by 304mm by 15mm, with paper toy specifications that differ by unit.
Tags
Elementary School Study Book, Powerbox Learning Method, Learning Confidence, Child’s Smile, Polyhedron, Cube, Curiosity, Creativity, Paper Toy
Production Technology
Wanja makes active use of orange colors, with a symbol design showing a child who is smiling to deliver a brand atmosphere that is bright and fun. The graphic motif of the character design is the cube, which is used throughout to pique the interest of learners. Academic subjects are assigned different colors to make the materials easier to recognize. Areas on the cover design of the study book in particular were coated with glossy material to maximize the visual effect.
Design Challenge
We researched what elementary school students are interested in, while at the same time studying the graphic motifs that can best represent the Powerbox Learning Method. As a result, we selected the cube as the graphic motif, as it can be changed and expressed in different ways. We then selected cube-shaped game characters preferred by elementary school students, which were implemented in the cover design and paper toy kits to complete a consistent brand design.
Research
Digital natives are unique in being used to consuming short frame-based content items. Using this idea, we developed a system called the Powerbox Learning Method in which learning concepts are split into bits that are organized into square frames. The series also provides paper toy kits of cube-shaped characters to deliver the smile and enjoyment brand value. Twelve different types of toys attract the interest of learners, and collecting them provides learners another level of entertainment.
Inspiration
The paper toys are designed using various cube-shaped characters, which are also allocated in different forms on the cover of the textbook. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.
Project Duration
This project began in Seoul, Korea in August 2019 and wrapped up in January 2020. The series will be sold in Korea beginning in March 2020.
Operation Flow
From cover designs using cube-shaped characters as graphic motifs to the Powerbox Learning Method used in the text and cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors in the cover design provide a bright brand image, while paper toy making delivers an enjoyable brand experience.
Team Members
Creative Director : Young Hyun Kim
Designer : Ji Sun Park
Designer : Jae Yeon Jeon
Designer : Youn Seok Choi

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