Rotary Sans 字體 by Paul Robb and Moira Bartoloni

Rotary Sans 字體 by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2025

Rotary Sans 字體

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner
Verify Award Status for #167715

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Colors

The Design

About Rotary Sans 字體

Rotary Sans 係一款 OpenType 無襯線字體，具有幾何結構同細微嘅形態變化。佢包含梨形墨阱設計，有助提升易讀性，亦增添獨特嘅視覺元素。呢款字體提供完整嘅拉丁字形集，並附有替代字符同連字，適用於各種排版用途。佢嘅設計注重清晰度同一致性，適合品牌設計等應用場景。Rotary Sans 提供多種字重同款式，可用於數碼同印刷格式，適合需要高易讀性同統一外觀嘅場合。

The Recognition

About the A' Design Award 銀獎

Rotary Sans 字體是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Rotary Sans 字體將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Rotary Sans 字體是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb