Chongqing Noodles 壁畫插畫 by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2025

Chongqing Noodles 壁畫插畫

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award 銀獎 Winner in 平面 Category

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Colors

The Design

About Chongqing Noodles 壁畫插畫

《重慶小麵》係為一個中式食品品牌創作嘅主題壁畫插畫。作品以中國川渝地區嘅美食之城成都同重慶為中心，周邊地區以散點同遠景形式呈現，整體風格保持中式韻味。畫面將城市建築、自然風光同眾多人文景觀，連同品牌招牌菜式一齊展現。冷色調同店舖嘅暖光形成鮮明對比。壁畫採用熱轉印工藝製作，並提供多種尺寸，以配合唔同嘅店舖空間。

The Recognition

About the A' Design Award 銀獎

Chongqing Noodles 壁畫插畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Chongqing Noodles 壁畫插畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Chongqing Noodles 壁畫插畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
Dimensions & Packaging: 1500mm X 1600mm
Tags: Illustration,ChongQing Taste
Production Technology: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
Design Challenge: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
Research: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
Inspiration: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
Project Duration: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
Operation Flow: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao