Art of The A9 外殼設計 by Deniz Erciyas is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2025

Art of The A9 外殼設計

by Deniz Erciyas

Client: Deniz Erciyas

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner
Verify Award Status for #168252

View at A' Design Award Press Release Award Badge

Colors

The Design

About Art of The A9 外殼設計

A9揚聲器外殼藝術引領探索大自然的韻律、伊斯坦堡的流動感，以及聲音起伏波浪的交織。從海洋的不息運動與無形聲波中汲取靈感，現代幾何形態與寧靜色調捕捉了這種動態流動。揚聲器不僅是聲音來源，更昇華為藝術品，統一了聽覺與視覺體驗。

The Recognition

About the A' Design Award 鐵獎

Art of The A9 外殼設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Art of The A9 外殼設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Art of The A9 外殼設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was created to celebrate the 10th anniversary of the Bang & Olufsen A9 Speaker. Inspiration is primarily drawn from simplicity, colors, shapes, and the beauty of nature, including its patterns and textures. A particular focus is placed on expressing the perception of nature through abstract forms. However, observations and influences are blended and transformed, allowing them to be reimagined through a unique perspective.
Dimensions & Packaging: Vectorel pattern drawings can adjust to any size.
Tags: Pattern Drawings, Geometric Shapes, illustration
Production Technology: Pen and paper take priority in the creative process, which led to starting the Art of A9 cover with hand-drawn sketches. An experimental approach was taken by cutting out shapes and positioning them on the surface of the speaker. Afterward, the design was converted to vector format and redrawn using Illustrator. Given the circular surface of the speaker, precise adjustments were required to ensure proper alignment. Following the provided guidelines, the design was finalized digitally and shared with the B&O team.
Design Challenge: In this special project, it was a challenge to create a beautiful, stylish, and sculptural design while incorporating various light and color tones across different architectural styles—each more elegant than the last, appealing to diverse tastes. The goal was to design something that people could gaze at repeatedly without feeling boredom, bringing them joy. I began the project with great excitement and focus, and all the difficulties I encountered were soon forgotten once the design was completed.
Research: Music transports me to another world, where endless dreams are created, allowing me to feel free, independent, and truly original. Drawing and designing evoke the same emotions, nourishing my creativity. The two practices reinforce and support each other, giving me the sensation of being lost in the abstract, surrounded by colors in another dimension—an incredibly fulfilling experience.
Inspiration: The aim is to create something distinctive in a world where similarity often prevails, enabling individuals to discover their unique colors and originality while reminding them of their inherent uniqueness. Designs with a soul are intended—simple yet vibrant and joyful creations, personalized rather than narrated. The ultimate purpose is to touch people's hearts, souls, and consciousness.
Project Duration: The project commenced in September 2022 on a global scale, with its completion in December of the same year. The covers were then exhibited and made available for sale in June 2024.
Operation Flow: An image is created that transcends the walls, transporting us into nature. As the world evolves and we increasingly spend time in cities and homes, the idea was to bring us back to that natural world through both the unique sounds of music and the visual impact of art. The intention was to capture the essence of the wave, the sun, the green, and the natural flow of life within geometric forms. Given that the audience possesses a 'designer spirit,' is inspired by design, and has a heightened awareness of the environment and nature, it is aimed to convey the sounds, colors, and scents of nature through this work.