Chinatown Rebranding 品牌形象、海報設計 by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2025
Chinatown Rebranding 品牌形象、海報設計
by Zifei Ding
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #168659The Design
About Chinatown Rebranding 品牌形象、海報設計
《唐人街品牌重塑》係為美國加州洛杉磯唐人街區設計嘅視覺形象同海報項目。呢套全新嘅視覺系統展現咗呢個社區嘅文化傳承，設計元素將舊唐人街嘅歷史意義同新廣場嘅現代化同活化緊密連繫埋一齊。海報圖像展現咗中美文化嘅交融，並凸顯咗當地嘅獨特身份。每張海報尺寸為24 x 36吋。呢個項目喺2023年完成，並以亞洲同北美文化融合嘅研究為基礎。
The Recognition
About the A' Design Award 銅獎
Chinatown Rebranding 品牌形象、海報設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chinatown Rebranding 品牌形象、海報設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chinatown Rebranding 品牌形象、海報設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. - Dimensions & Packaging
- 24*36inch
- Tags
- Poster
- Production Technology
- Poster and Rebranding
- Design Challenge
- Link culture and history of Chinese in North America
- Research
- Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
- Inspiration
- Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
- Project Duration
- 2023 ， CA，USA
- Operation Flow
- Graphic design, visual design
- Patents
- Zifei Ding
- Team Members
- Zifei Ding
- Image Credits
- Zifei Ding
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