Jo 咖啡廳及餐廳 by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2025

Jo 咖啡廳及餐廳

by A4DH Branding Services

Client: A4 Design House

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #169504

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jo 咖啡廳及餐廳

Jo重新定義高級餐飲，將其演繹為味覺、連結與共享時刻的慶典。品牌形象設計旨在吸引從小朋友到祖父母的各個年齡層受眾，同時保持真實性與精緻感。視覺識別以味道多樣性及情感連結為核心，展現現代美學。綠色色調象徵自然、成長與可持續發展。靈感源自食物及餐飲元素的插圖圖像增強品牌故事性，而當代字標則平衡簡約與冒險精神。整體效果為各個接觸點帶來連貫一致的體驗。

The Recognition

About the A' Design Award 銅獎

Jo 咖啡廳及餐廳是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Jo 咖啡廳及餐廳將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Jo 咖啡廳及餐廳出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimensions & Packaging: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tags: rebranding, brand identity, identity design, logo redesign, visual language
Production Technology: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Design Challenge: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Research: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiration: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Project Duration: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Operation Flow: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani