Restbase 標誌與企業形象設計 by Sxdesign is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2025

Restbase 標誌與企業形象設計

by Sxdesign

Client: RestBase

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #169962

View at A' Design Award Press Release Award Badge

Colors

The Design

About Restbase 標誌與企業形象設計

Restbase係為一個專注於休息同恢復嘅品牌而設計嘅標誌與企業形象。品牌字標結合咗襯線同無襯線字體，中間刻意留有間隙，喺穩定同流動之間取得平衡。由字標衍生出嚟嘅RB字母組合圖案，延伸成角形嘅框架圖案。溫暖嘅橙色調配搭單色攝影，同時傳遞出活力同寧靜嘅感覺。印刷採用高品質工藝，並以可回收物料製作。呢套形象設計將休息呈現為一種積極、有紀律嘅實踐，而唔係被動嘅閒置時間。

The Recognition

About the A' Design Award 銅獎

Restbase 標誌與企業形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Restbase 標誌與企業形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Restbase 標誌與企業形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign