Pedro Panetto 嘅作品 Espada Selvagem 視覺形象識別

由設計師 Pedro Panetto 創作嘅 Espada Selvagem 視覺形象識別係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2025

Espada Selvagem 視覺形象識別

由 Pedro Panetto

客戶: Pedro Panetto

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #170535 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Espada Selvagem 視覺形象識別

Espada Selvagem係巴西一間中世紀劍術會嘅視覺形象識別設計。呢個設計靈感嚟自古代紋章學入面嘅猛獸圖騰,並以現代手法重新演繹。設計師選用美洲豹作為主體,因為呢種動物係巴西原生物種,象徵住速度、活力同競爭精神。美洲豹身上嘅斑紋由圓形組成,同時營造出動感嘅視覺效果。整個圖案嘅比例遵循黃金分割定律嚟設計。呢個標誌以向量格式製作,令呢套形象識別可以應用喺制服、徽章、書刊、獎牌、旗幟同社交媒體等唔同尺寸嘅場合上面。

榮譽認可

關於A' Design Award 銅獎

Espada Selvagem 視覺形象識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Espada Selvagem 視覺形象識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Espada Selvagem 視覺形象識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
尺寸同包裝: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
標籤: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
生產技術: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
設計挑戰: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
研究: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
靈感: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
項目時長: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
操作流程: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.