Ghaffari 展覽攤位 by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 展覽會設計 Competition Category.

銀展覽會· 2025

Ghaffari 展覽攤位

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

A' Design Award 銀獎 Winner in 展覽會 Category

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The Design

About Ghaffari 展覽攤位

Ghaffari係一個為化工企業設計嘅展覽攤位。攤位位於德黑蘭國際展覽中心6號館，佔地400平方米。一幅大型電視牆沿場地主軸線設置，展示多元化嘅品牌內容。屏幕採用內嵌式設計，重新定義咗攤位同公共通道之間嘅界線，形成一個舞台式嘅過渡區域。軸線嘅其餘部分用作主入口。攤位仲設有用於產品演示嘅工作室空間、訪談區同埋攝影位。

The Recognition

About the A' Design Award 銀獎

Ghaffari 展覽攤位是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Ghaffari 展覽攤位將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Ghaffari 展覽攤位是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -