由設計師 Kyra Clarke 創作嘅 Te Po And Te Ao Marama 特別版第21期 係備受推崇嘅 2025 A' Design Award 銀獎 得獎作品，獲獎類別為 印刷設計。
銀印刷· 2025
Te Po And Te Ao Marama 特別版第21期
印刷 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #171358 嘅獲獎狀態設計
關於 Te Po And Te Ao Marama 特別版第21期
《Threaded Ed.21》在概念上以Te Ao Māori（毛利世界觀）為基礎，採用符合tikanga Māori（毛利習俗）及Mātauranga Māori Kawa（毛利知識與禮儀）的文化與協作框架。《Threaded Ed.21》的結構及導航系統以毛利傳統歌曲（Waiata）《Ko te Pu》為藍本，融入視覺、擴增實境及聲音設計元素，傳達多層次的起源故事。
榮譽認可
關於A' Design Award 銀獎
Te Po And Te Ao Marama 特別版第21期是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Te Po And Te Ao Marama 特別版第21期將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Te Po And Te Ao Marama 特別版第21期是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol).
The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
Visual motif and colour are signifiers for the metamorphosis of time and space, of the realm of Te Kore (darkness) – which operates as the Z-fold cover and binds Te Po (the night realms) and Te Ao Marama (coming into the light), connecting them metaphorically and physically. - 尺寸同包裝
- Size: 210mm (w) x 270mm (h) x 20mm (d)
150 page publication
Embellishments
Z-Fold Cover: Foil, PMS 876
Cover: PMS 640, PMS 376
Section 1: PMS 640, PMS 376
Paper Stock
Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours)
Cover: Freelife Cento Extra White 350gsm
Section 1: Arena White Rough 140gsm
Section 2: Arena Natural Smooth 140gsm
Section 3: Arena Natural Bulk 140gsm
Section 4: Arena White Smooth 140gsm
Section 5: Arena Natural Rough 140gsm - 標籤
- Te Ao Maori, Publication, Augmented Reality
- 生產技術
- Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
- 設計挑戰
- The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice. Threaded magazine is a practitioner-focused international design publication, published in Aotearoa New Zealand.
- 研究
- A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
- 靈感
- Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection.
In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection. - 項目時長
- Project started: January 10 2021
Project completed/launched in Auckland / New Zealand: May 25 2022 - 操作流程
- QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
- 團隊成員
- Design Director: Kyra Clarke
Creative Director: Fiona Grieve
Associate Editors: George Hajian and David Conventon
Guest Contributors:
Ataria Gibbons
Karyn Gibbons
Tepora Kauwhata
Kawiti Waetford
Jesse Waetford
Guest Sound Artist: Maree Sheehan
Guest Illustrator/ AR Designer: Tatiana Tavares
Guest Photographer: Marcos Steagall
Research Assistant: Aakifa Chida
Featured Designers:
ĀKAU, Aotearoa
Alexis Neal, Aotearoa
Alistair McCready, Aotearoa
Curative, Aotearoa
Derek Yates, UK
Henrik Drescher, USA
James Goggin, Aotearoa
Jeremy Tankard, UK
Katie Kerr, Aotearoa
Michael Worthington, USA
Naïma Ben Ayed, UK
Shivani Parasnis, USA
Studio FM Milano, Italy
Tatiana Tavares, Aotearoa
The Panty Bag Collective, Aotearoa
Wing Yee Wu, USA
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