Youngor Experien Fashion Store by Masato Kure is a highly esteemed winner of the very prestigious 2025 A' Design Award 金獎 in 室內空間及展覽設計 Competition Category.
金室內· 2025
Youngor Experien Fashion Store
by Masato Kure
Client: The Triangle.jp.co., Ltd
A' Design Award 金獎 Winner in 室內 Category
Verified Award Winner
Verify Award Status for #171554The Design
About Youngor Experien Fashion Store
The design harmonizes tradition and innovation, seamlessly integrating a long established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.
The Recognition
About the A' Design Award 金獎
Youngor Experien Fashion Store是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Youngor Experien Fashion Store將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Youngor Experien Fashion Store激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design harmonizes tradition and innovation, seamlessly integrating a long-established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.
- Dimensions & Packaging
- The project spans an area of approximately 1600㎡, designed with modular spatial elements to ensure adaptability. Ceiling heights range from 4200 mm to 4900 mm, with flexible partitioning allowing seamless integration of multiple brand zones. Advanced lighting are implemented at a height of 4200 mm, optimizing visual appeal and guiding movement.
- Production Technology
- The design was developed through an iterative process, balancing spatial composition, material selection, and lighting to create a seamless yet dynamic experience. We employed modular layouts to ensure flexibility and adaptability while maintaining a cohesive identity. Advanced lighting techniques were used to highlight textures and define zones, enhancing the interaction between the brands and visitors within the unified space.
- Design Challenge
- The project features large circular lighting elements integrated into the ceiling, strategically tilted to create a dynamic spatial experience. These fixtures, measuring approximately 8000 mm in diameter, provide uniform illumination while enhancing the architectural composition. The lighting design utilizes diffused panels for a soft glow, ensuring both functionality and aesthetic appeal, while accentuating key product displays.
- Inspiration
- This project was conceived to integrate five distinct fashion brands into a single, unified space while preserving each brand’s unique identity. Our approach focused on spatial composition, material contrasts, and lighting to ensure individual expression within a cohesive environment. The result is a curated space where visitors can seamlessly navigate between brands, experiencing diversity while appreciating the harmony of the overall design.
- Project Duration
- The project commenced in 03, 2023 and was completed in 10, 2024. Designed to enhance the retail experience, the space was meticulously planned to facilitate seamless navigation between brand zones while maintaining a cohesive atmosphere. The ceiling lighting was strategically implemented to create an inviting ambiance, ensuring optimal product presentation and a refined shopping environment.
- Operation Flow
- This space is designed to create a smooth and immersive shopping experience. The flexible layout allows visitors to move naturally between brand zones without feeling restricted. The ceiling lighting enhances the atmosphere, making the space feel open and inviting. Each design element works together to highlight products effectively, ensuring a visually engaging and comfortable experience for shoppers.
- Team Members
- Masato Kure
Masashi Ota
Tatsuya Yokoyama
Yuze Ma
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