Ruyi Dim Dong 如意点铛 by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2025

Ruyi Dim Dong 如意点铛

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong 如意点铛

如意点铛係一间面包烘焙店嘅品牌形象设计。设计将古老嘅点心传统同欧式面包制作工艺连结埋一齐。标志以两个东方图腾为基础:徐徐展开嘅卷轴,同埋半开嘅礼盒。「如」字嘅右边一笔化成一卷丝绸卷轴,象征传承。「意」字则省却左边部首,剩低「亍」呢个部件,形似一份正在打开嘅礼物。松针图案出现喺印章同腰封上面,以可持续物料印制而成。礼盒将点心呈现为呢座城市嘅文化手信。

The Recognition

About the A' Design Award 鐵獎

Ruyi Dim Dong 如意点铛是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ruyi Dim Dong 如意点铛將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ruyi Dim Dong 如意点铛因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min