由設計師 Peng Gao, Mian Wu and Yixuan Wu 創作嘅 Si Shengsheng 磁石禮品套裝 係備受推崇嘅 2026 A' Design Award 鐵獎 得獎作品，獲獎類別為 禮品設計。
鐵禮品· 2026
Si Shengsheng 磁石禮品套裝
由 Peng Gao, Mian Wu and Yixuan Wu
客戶: The China Media Group Spring Festival Gala
禮品 類別嘅 A' Design Award 鐵獎 得獎者
4,207
經驗證嘅獲獎者
驗證設計 #174634 嘅獲獎狀態設計
關於 Si Shengsheng 磁石禮品套裝
《巳生生》係一套為中國農曆新年同蛇年而設計嘅磁石禮品套裝。套裝入面有四款雪櫃磁貼，每款磁貼都帶有唔同嘅祝福，例如幸福、財富同埋享受美食嘅樂趣。喺中國文化入面，蛇透過冬眠同蛻皮嘅自然循環，象徵住更新同延續。呢個設計將蛇同如意——一個代表好運嘅傳統符號——融合埋一齊，令原本令人畏懼嘅生物變成一個親切友善嘅吉祥物。啲磁貼可以貼喺任何有磁性嘅表面，仲可以自由咁排列組合。
榮譽認可
關於A' Design Award 鐵獎
Si Shengsheng 磁石禮品套裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Si Shengsheng 磁石禮品套裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Si Shengsheng 磁石禮品套裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- 尺寸同包裝
- 250*250*30
- 標籤
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- 生產技術
- CNC,Stamping manufacturing, Epoxy resin coating
- 設計挑戰
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- 研究
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- 靈感
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- 項目時長
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- 操作流程
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- 團隊成員
- Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang - 圖片來源
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
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