由設計師 Edward Lu 創作嘅 Coffee Machine 主視覺海報係備受推崇嘅 2026 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2026

Coffee Machine 主視覺海報

由 Edward Lu

客戶: Lumine

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #175312 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Coffee Machine 主視覺海報

Coffee Machine 係一套為咖啡機系列而創作嘅主視覺海報。呢啲海報摒棄咗咖啡機宣傳中常見嘅悠閒生活方式意象，轉而聚焦於源遠流長嘅傳統同德國工程技術。每一個場景都有一束光將過去同現在連繫起嚟。四個產品系列分別賦予四個主題：工業零件、科技創新、環球地標同工程奇蹟。齒輪、電路晶片、微縮建築同宇宙星球成為視覺隱喻。所有場景均以3D軟件建構同渲染而成。

榮譽認可

關於A' Design Award 鐵獎

Coffee Machine 主視覺海報是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Coffee Machine 主視覺海報將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Coffee Machine 主視覺海報因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
尺寸同包裝: The original posters were designed at 3634px x 2045px, 72 dpi.
標籤: Graphic Design, Key Visual, Advertisement Design, Poster
生產技術: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
設計挑戰: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
研究: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
靈感: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
項目時長: The project started in December 2024 and ended in April 2025.
操作流程: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
團隊成員: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian