由設計師 Hangzhou Re Der Design Co., Ltd. 創作嘅 Parzin Brand 品牌形象識別 係備受推崇嘅 2026 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2026
Parzin Brand 品牌形象識別
由 Hangzhou Re Der Design Co., Ltd.
客戶: Shanghai Dimou Industrial Co., Ltd
平面 類別嘅 A' Design Award 銅獎 得獎者
7,543
經驗證嘅獲獎者
驗證設計 #176933 嘅獲獎狀態設計
關於 Parzin Brand 品牌形象識別
Parzin品牌係為一個眼鏡品牌設計嘅視覺識別。標誌以雙圓結構為基礎，靈感源自圓形眼鏡同埋首字母P。左邊嘅圓形輕微傾斜以增添深度，而右邊嘅圓形則構成字母P嘅弧線，營造出立體效果，令人聯想起太陽眼鏡同光學眼鏡嘅側面視角。設計以溫暖嘅大地灰作為主調，並以高飽和度嘅森林綠作為標誌性色彩。圓形同橢圓形嘅造型透過激光雕刻、燙金、壓紋同蝕刻等工藝，應用喺各個品牌接觸點之上。
榮譽認可
關於A' Design Award 銅獎
Parzin Brand 品牌形象識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Parzin Brand 品牌形象識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Parzin Brand 品牌形象識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
- 尺寸同包裝
- Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm - 標籤
- Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
- 生產技術
- The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
- 設計挑戰
- The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
- 研究
- As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
- 靈感
- The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
- 項目時長
- The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
- 操作流程
- The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit. - 團隊成員
- Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen
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