HKTDC Creative Department 嘅作品 China International Import Expo 2025 展覽館

由設計師 HKTDC Creative Department 創作嘅 China International Import Expo 2025 展覽館係備受推崇嘅 2026 A' Design Award 銀獎得獎作品，獲獎類別為活動設計。

銀活動· 2026

China International Import Expo 2025 展覽館

由 HKTDC Creative Department

客戶: Hong Kong Trade Development Council

活動類別嘅 A' Design Award 銀獎得獎者

23,622

經驗證嘅獲獎者

驗證設計 #179627 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 China International Import Expo 2025 展覽館

中國國際進口博覽會2025係一個為香港企業喺上海貿易展覽會而設嘅展覽空間。設計包括兩個展館，一個展示產品，另一個展示專業服務。食品館採用溫暖嘅模組化木材、金屬細節、花園靈感元素同精心策劃嘅燈光，營造出一條多感官嘅品味路線。服務館則運用有機波浪形態、漸變色彩同數碼牆身嚟引導人流。兩個展館均採用可重用嘅模組化框架同節能LED燈光建造。

榮譽認可

關於A' Design Award 銀獎

China International Import Expo 2025 展覽館是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計China International Import Expo 2025 展覽館將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。China International Import Expo 2025 展覽館是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
尺寸同包裝: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
標籤: CIIE, HKTDC, Exhibition Design
生產技術: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
設計挑戰: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
研究: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
靈感: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
項目時長: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
操作流程: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
團隊成員: HKTDC Creative Department
圖片來源: Hong Kong Trade Development Council