2025 Kaohsiung XR Dreamland 展覽設計 by Fundesign.tv is a highly esteemed winner of the very prestigious 2026 A' Design Award 鐵獎 in 活動設計 Competition Category.
鐵活動· 2026
2025 Kaohsiung XR Dreamland 展覽設計
by Fundesign.tv
Client: Kaohsiung film archive
A' Design Award 鐵獎 Winner in 活動 Category
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- Verified Award Winner
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The Design
About 2025 Kaohsiung XR Dreamland 展覽設計
2025高雄XR夢幻樂園係一個為台灣高雄沉浸式影片節目而創作嘅展覽設計。場地佈局覆蓋約1,000平方米，設有22個體驗展位，每個面積由3至12平方米不等。每個展位將自身節目嘅虛擬內容延伸至實體形態，同時以共同嘅未來復古主題將各展位連繫成一間間獨立嘅電影放映廳。流線型曲線、鏡面亞加力膠同透明LED屏幕營造出發光嘅入口同懷舊售票亭。參觀路線引領訪客逐步由現實走入虛擬世界。
The Recognition
About the A' Design Award 鐵獎
2025 Kaohsiung XR Dreamland 展覽設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計2025 Kaohsiung XR Dreamland 展覽設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。2025 Kaohsiung XR Dreamland 展覽設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kaohsiung’s remarkable journey from a heavy-industry port city to Asia’s XR innovation hub is the core inspiration behind XR DREAMLAND. Since 2017, when the Kaohsiung Film Festival launched Taiwan’s first VR program, the city has embraced immersive storytelling with bold vision and passion. At the Pier-2 Art Center, it established the permanent VR FILM LAB, which has grown into one of the largest XR immersive platforms in Asia, shaping Kaohsiung’s cultural identity around creative technology.
- Dimensions & Packaging
- Within an approximately 1,000-square-meter space, the exhibition features 22 XR experience booths, ranging from 3 to 12 square meters. Each booth is independently designed by physically extending its specific virtual XR content into the real world. Unified under a central Future Retro theater framework, these varied spatial installations are cohesively presented as individual cinema halls.
- Tags
- XR, DREAMLAND, Film Festival, Kaohsiung, Pier 2 Art Zone, VR, MR, AR, fundesign
- Production Technology
- The design team employs immersive narrative to bring the Crossborder Reincarnation concept to life. Utilizing a Future Retro aesthetic, the spatial execution contrasts a nostalgic exterior—such as the vintage ticket booth—with avant-garde, high-tech exhibition interiors. By juxtaposing these distinct temporal elements, the architecture functions as a dimensional portal. This curated pacing guides visitors from reality into the XR realm, establishing design as a language of the future.
- Design Challenge
- The primary internal challenge was synthesizing diverse cultural perspectives into a unified Future Retro narrative. They addressed this through deep interviews, digital collaboration tools, and frequent meetings, ensuring local creative concepts were respected. Externally, technical hardware constraints were significant. They utilized 16-panel transparent LED arrays to create a ship bridge entrance. This achieved spatial permeability, allowing visitors to glimpse the XR realm while maintaining a high-tech aesthetic that balanced production limitations with immersive design.
- Research
- Our research profiled Pier2 visitors and XR enthusiasts to design a seamless transition between realities. They employed trend analysis, benchmarking Tesla’s unique coffee shop for its blend of futuristic aesthetics and functionality. By observing visitor flows and preferences, They identified that a future retro style effectively lowers technological barriers. Results proved this design language invites exploration, turning space into a communal interface. This directly contributed to record-breaking attendance, validating that intuitive design makes complex tech accessible.
- Inspiration
- Inspired by the concept of Future Vintage, the design reinterprets the romantic futurism of the 1950s to 1970s: streamlined curves, metallic gleam, and cosmic aspirations. From the glowing entrance to the dramatic ticket booth and screening area, nostalgia and avant-garde aesthetics intertwine. Grand light gates, retro sci-fi details, transparent LEDs, and mirrored acrylic create a theatrical atmosphere, while flowing pathways gradually blur the line between physical and virtual realms.
- Project Duration
- The Kaohsiung film festival xr dreamland exhibition was held at Warehouse P3 of the Pier-2 Art Center in Kaohsiung, Taiwan, from October 10 to October 26, 2025.
- Operation Flow
- To maximize physical presence, the design focused on creating a visually striking entrance and ticket booth. This strategic architectural attraction served as a high-conversion funnel, guiding visitors from curiosity to entry. As the primary touchpoint, the Future Retro facade’s captivating aesthetic drove foot traffic and directly translated visitor engagement into a record-breaking box office performance of over one million dollars, surpassing all previous festival records.
- Team Members
- GM: Carrie Chang
Project Director: SK Chen
3D Designer: Peijou Wu
Coordinator: Esther Chen
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