Craftoria 主要功能：品牌形象設計 by Cansu Dagbagli Ferreira

Craftoria 主要功能：品牌形象設計 by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2026

Craftoria 主要功能：品牌形象設計

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award 銅獎 Winner in 平面 Category

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Colors

The Design

About Craftoria 主要功能：品牌形象設計

書籍文本：Craftoria品牌重塑探索咗歷史藝術運動同現代養生儀式之間嘅交匯點。受1920年代藝術場景啟發，呢個品牌形象運用咗精緻嘅襯線字體標誌同維多利亞時代插畫，將數字油畫套裝定位為一種高雅、冥想式嘅活動。郵寄包裝嘅結構設計，令外部極簡風格順暢過渡到高對比度、色彩濃郁嘅內裏，將開箱過程正式化為通往創意專注嘅入口。呢套完整協調嘅系統將懷舊工藝同現代生活方式設計連結起嚟，提升咗業餘愛好者嘅體驗。

The Recognition

About the A' Design Award 銅獎

Craftoria 主要功能：品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Craftoria 主要功能：品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Craftoria 主要功能：品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimensions & Packaging: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tags: art, painting, hobby, vintage, illustration
Production Technology: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Design Challenge: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Research: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspiration: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Project Duration: 6 months, France and USA
Operation Flow: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.