Zna Z9 汽車人機介面 by Beijing Pursuer Network Technology Co., Ltd.

Zna Z9 汽車人機介面 by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 介面、互動及用戶體驗設計 Competition Category.

銀介面· 2026

Zna Z9 汽車人機介面

by Beijing Pursuer Network Technology Co., Ltd.

Client: Zhengzhou Nissan Automobile.Co.,Ltd.

A' Design Award 銀獎 Winner in 介面 Category

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The Design

About Zna Z9 汽車人機介面

Zna Z9係一套為越野皮卡車數碼座艙而設嘅人機介面系統。呢個介面採用流暢嘅3D場景轉換嚟取代複雜嘅樹狀選單。12.8吋高清顯示屏會因應時間、天氣同周圍環境嘅變化而自動調節。系統支援多模態互動，包括觸控、手勢控制、語音助手同生物識別，有效減輕認知負荷。半透明磨砂玻璃質感配合有角度嘅幾何形狀，令介面展現出硬朗粗獷嘅個性。

The Recognition

About the A' Design Award 銀獎

Zna Z9 汽車人機介面是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zna Z9 汽車人機介面將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zna Z9 汽車人機介面是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensions & Packaging: With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Tags: Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology: Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge: The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Research: As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration: Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Duration: Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow: The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Team Members: Beijing Pursuer Network Technology Co., Ltd.