Whirlpool Protton Nxt 三門雪櫃 by Whirlpool India Design Team

Whirlpool Protton Nxt 三門雪櫃 by Whirlpool India Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 家用電器設計 Competition Category.

銀家用電器· 2026

Whirlpool Protton Nxt 三門雪櫃

by Whirlpool India Design Team

Client: Whirlpool Of India Limited

A' Design Award 銀獎 Winner in 家用電器 Category

17,843

Verified Award Winner

Verify Award Status for #181869

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Whirlpool Protton Nxt 三門雪櫃

Protton Nxt係一款專為印度城市家庭而設計嘅三門雪櫃。第三道門設有34公升嘅保鮮抽屜,專門用嚟存放蔬果,呢啲係印度廚房最常取用嘅食材。獨立抽屜設計可以減少主格冷氣流失。Active Deo功能可以減少異味混雜,而Freshpad功能就改善蔬菜抽屜內嘅空氣流通。可調校嘅層架同滑軌可以隨需要重新編排儲存空間。呢款雪櫃採用R600a雪種,非結構部件用再生塑膠製造。

The Recognition

About the A' Design Award 銀獎

Whirlpool Protton Nxt 三門雪櫃是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Whirlpool Protton Nxt 三門雪櫃將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Whirlpool Protton Nxt 三門雪櫃是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whirlpool 3 Door Protton NXT is a novel approach in the saturated refrigeration market, distinguished by its unique format and contemporary design. Meticulously designed to cater to the evolving lifestyles of urban Indian consumers in Tier 1 and 2 cities, this innovative product seamlessly blends progressive aesthetics with enough expression to resonate with the Indian consumer sensibility. This bold design choice enhances the product's aesthetic appeal, making it a standout choice for the consumer.
Dimensions & Packaging: Dimensions(whd)(in cm) : (56 x 175 x 52)
Weight: 64.7Kg
Capacity: 250L and 237L
Consumes Less Energy Than 1 LED Bulb
360 degree enhanced cooling with Fresh Flow
43% lesser cold air loss vs 2 Door top mount
No odor mixing with Active Deo
34L Vegetable Crisper to store fruits and vegetables
15 days of Freshness with Microblock technology
Tags: Refrigeration, Whirlpool, Multidoor, India, Appliance, Top-mount, Refrigerator, MakeinIndia, Protton NXT
Production Technology: The product retains Whirlpool's core cooling expertise in Freezer and Refrigerator cabinets. The dedicated Veg compartment in the form of a drawer cabinet is further empowered with the Active Deo feature reducing odor mixing and Freshpad which ensures better air circulation and thus keeping the food fresher for a long time. This product is going to be manufactured in Whirlpool's production facility made with a high focus on quality and safety, while ensuring that our plants comply with all environmental laws. The products are reengineered and upgraded as per the latest government approved energy ratings. This being a product catering to consumer segment conscious of electricity consumption, will be having competitive energy efficiency. Whirlpool has phased out Ozone Depleting Substances (ODS) and will be using a greener refrigerant R600a, a hydrocarbon with zero ODS and GWP of 8. Additionally, all the non-structural components are made with recycled plastic.
Design Challenge: Having conducted research to innovate refrigerator features in India, we encountered a complex challenge deeply rooted in profound cultural and dietary diversity. The habits we analyzed revealed drastically varied storage needs. Diverse behavioral patterns had to be decoded to arrive at insights relevant to the entire spectrum. Crucially, the Indian consumer's reliance on fresh produce highlighted a strict requirement for an enlarged, dedicated vegetable zone with freshness prolonged. Ultimately, our greatest hurdle was having these localized insights synthesized into adaptable cooling and freshness features successfully tailored to the everyday rhythms of the diverse Indian kitchen.
Research: To ensure the product's success, we conducted extensive consumer research which involved ethnographic research and subsequent heuristic evaluation. This allowed us to understand the consumer behavior pattern and identify key consumer needs specific to the target audience and translate them into innovative design solutions stepping up the freshness retention of food items. We have also identified and addressed several consumer concerns, specifically regarding cooling loss during frequent door openings. In the Indian market, the vegetable zone is the most frequently accessed part of the refrigerator. By providing a dedicated compartment for this section, we can effectively prevent air loss within the main refrigerator body.
Inspiration: Modern lifestyles and India's predominantly vegetarian population have led to a growing demand for refrigerators with ample storage space for fresh produce. Whirlpool Protton addresses this need by offering a unique three-door format with a dedicated compartment for fruits and vegetables.
Key consumer needs were identified and translated into innovative design solutions such as a large vegetable drawer and freshness features like Active Deo, Microblock and Freshpad. While Active Deo feature reduces food odor, Freshpad improves air circulation in the Vegetable compartment which helps in retaining the freshness of stored items.
Project Duration: Project Duration: 18months
Location: Design: India Design Studio, Whirlpool India Head Office, Gurgaon
Development and Production: Whirlpool India Refrigeration Plant, Pune
Operation Flow: Whirlpool Protton NXT Refrigerator takes care of the core consumer requirements. The space management of the shelves and the bins follows consumer storage pattern and needs. Additional rails allow users to adjust shelf positions based on their changing storage needs and usage patterns. A primary feature is the Crisper Drawer, a dedicated compartment for fruits and vegetables. Its smooth-glide design ensures easy, one-step access to all stored produce.
Patents: Design IP Filed for External Aesthetics.
Design IP Filed for FreshPad.
Team Members: Chandradhar Singh Rathore, Ritesh Ramankutty
Image Credits: NA