Liying Wang 嘅作品 Bitter Plus Sweet 企業識別設計

由設計師 Liying Wang 創作嘅 Bitter Plus Sweet 企業識別設計係備受推崇嘅 2026 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2026

Bitter Plus Sweet 企業識別設計

由 Liying Wang

客戶: Liying Wang

平面類別嘅 A' Design Award 鐵獎得獎者

5,383

經驗證嘅獲獎者

驗證設計 #182029 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Bitter Plus Sweet 企業識別設計

Bitter plus Sweet企業識別以雙重解讀嘅字母組合，重新演繹手工咖啡嘅美學。設計靈感源自咖啡嘅雙重性——平衡濃烈與柔和，將幾何愛心與品牌首字母融為一體。結構化嘅B代表苦烈烘焙，而S則傳遞香甜。標誌建構於嚴謹嘅數學網格之上，可自由縮放，並運用濃縮咖啡棕與鼠尾草綠嘅自然色調。呢種手法顛覆咗工業化嘅陳腔濫調，以引人入勝嘅隱藏視覺敘事，令消費者獲得回味無窮嘅體驗。

榮譽認可

關於A' Design Award 鐵獎

Bitter Plus Sweet 企業識別設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Bitter Plus Sweet 企業識別設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Bitter Plus Sweet 企業識別設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
尺寸同包裝: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
標籤: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
生產技術: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
設計挑戰: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
研究: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
靈感: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
項目時長: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
操作流程: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
圖片來源: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.