Suzhou Bay Grand Theatre 視覺識別 by Jiayi Lu

Suzhou Bay Grand Theatre 視覺識別 by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2026

Suzhou Bay Grand Theatre 視覺識別

by Jiayi Lu

Client: Suzhou Bay Grand Theatre

A' Design Award 銅獎 Winner in 平面 Category

13,251

Verified Award Winner

Verify Award Status for #182136

View at A' Design Award Press Release Award Badge

Colors

The Design

About Suzhou Bay Grand Theatre 視覺識別

蘇州灣大劇院係為中國蘇州一間劇院嘅年度發布而創作嘅視覺識別設計。設計將鎖匙孔同莫比烏斯環結合埋一齊。鎖匙孔連接住兩個空間,成為一條通道同路徑。莫比烏斯環好似鎖匙咁穿過鎖匙孔,標誌住劇院作為藝術載體嘅五週年紀念。莫比烏斯環仲暗示住無限嘅概念,並呼應劇院本身嘅建築形態。重要劇目嘅元素環繞喺主視覺周圍,令整個構圖回歸主題。

The Recognition

About the A' Design Award 銅獎

Suzhou Bay Grand Theatre 視覺識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Suzhou Bay Grand Theatre 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Suzhou Bay Grand Theatre 視覺識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Visual design for The Annual Announcement of Suzhou Bay Grand Theatre: keyhole and Mobius strip. The keyhole connects two spaces in objective form and becomes a channel and path.
Tags: Branding, Corporate Identity, Visual Design
Production Technology: The Mobius strip, like a key to unlock the future, passes through a keyhole, symbolizing that Suzhou Bay Grand Theatre, as a carrier of art, will usher in an even more brilliant future on its fifth anniversary.
Design Challenge: The keyhole connects two spaces in objective form and becomes a channel and path. The Mobius strip intuitively indicates the meaning of infinity, and also abstractly refers to the appearance of the theater.
Inspiration: As a key to open the future, the Mobius strip passes through the keyhole, indicating that Suzhou Bay Grand Theater, as the carrier of artistic works, will open a more exciting future on the occasion of its fifth anniversary.The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.
Project Duration: The project started in March 2025 in Suzhou, China and finished in April 2024 in Suzhou, China.
Operation Flow: The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.Art is flowing, time and space are changing, the universe is moving, there are boundaries and no limits, and any art form has the commonality of "infinite creation".
Patents: Copyrights belong to Suzhou Bay Grand Theatre, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Lu Xiao, Photographer：Jiayi Lu