Shiftcam 240mm Super Zoom 手機相機鏡頭 by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 攝影器材設計 Competition Category.
銀攝影器材· 2026
Shiftcam 240mm Super Zoom 手機相機鏡頭
by Kl Chiu
A' Design Award 銀獎 Winner in 攝影器材 Category
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The Design
About Shiftcam 240mm Super Zoom 手機相機鏡頭
Shiftcam 240mm 超級變焦鏡頭係一支專為手機而設嘅遠攝鏡頭。呢支鏡頭專為配備 5 倍潛望式鏡頭模組嘅手機調校,可以提供大約 10 倍嘅光學視野。四個可以疊加嘅微距轉接鏡,將同樣嘅遠攝能力轉化為遠距離微距攝影,放大倍率高達 40 倍。鏡筒同接環採用再生鋁製造,並使用旋扭鎖定系統,安裝快捷又穩固。鏡頭前端刻意保持纖細,令磁吸配件喺裝上鏡頭之後仍然可以使用。細巧嘅外形令成套器材都可以輕鬆放入口袋。
The Recognition
About the A' Design Award 銀獎
Shiftcam 240mm Super Zoom 手機相機鏡頭是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Shiftcam 240mm Super Zoom 手機相機鏡頭將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Shiftcam 240mm Super Zoom 手機相機鏡頭是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
- Dimensions & Packaging
- 42.5 x 52.6
- Tags
- Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
- Production Technology
- Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
- Design Challenge
- The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
- Research
- Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
- Inspiration
- The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
- Project Duration
- Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
- Operation Flow
- The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
- Team Members
- Benson KL Chiu
Armand van Oord - Image Credits
- Armand van Oord
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