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Yao Wu 嘅作品 Mountain River and Sage 白酒禮盒包裝

由設計師 Yao Wu 創作嘅 Mountain River and Sage 白酒禮盒包裝 係備受推崇嘅 2026 A' Design Award 銀獎 得獎作品,獲獎類別為 包裝設計。


銀包裝· 2026

Mountain River and Sage 白酒禮盒包裝

由 Yao Wu

客戶: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

包裝 類別嘅 A' Design Award 銀獎 得獎者

17,399

色彩

設計

關於 Mountain River and Sage 白酒禮盒包裝

《山河聖賢》係一套為白酒(中國蒸餾酒)而設計嘅禮盒包裝。外套採用啞光白色藝術紙製成,配以簡約嘅古銅色燙金圖案。盒身以橡木飾面嘅人造木材製成,採用古籍式設計,可以好似一本書咁打開。內蓋展開後係一幅印喺紋理紙上嘅泰山同黃河全景插畫,襯托住三支酒同一張證書。設計靈感源自山東省嘅文化地理,以簡約現代嘅手法取代咗酒類包裝常見嘅復古風格。

榮譽認可

關於A' Design Award 銀獎

Mountain River and Sage 白酒禮盒包裝是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Mountain River and Sage 白酒禮盒包裝將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Mountain River and Sage 白酒禮盒包裝是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
尺寸同包裝
Length 300mm x Width 240mm x Height 190mm
標籤
Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
生產技術
The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
設計挑戰
How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
研究
This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
靈感
The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
項目時長
The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
操作流程
Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
專利
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團隊成員
Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen,Graphic designer:Tan Zhen,3D Designer: Liao Hao , Copywriting: Xu Xiaohui,Copywriting:Tang Wenhu
圖片來源
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