Identity Created by Consumer (ICC) 企業形象識別系統 by Jone Aleksiunaite

Identity Created by Consumer (ICC) 企業形象識別系統 by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2013

Identity Created by Consumer (ICC) 企業形象識別系統

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award 銅獎 Winner in 平面 Category

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The Design

About Identity Created by Consumer (ICC) 企業形象識別系統

《由消費者創造嘅身份》係為一間現代藝術博物館而設計嘅動態企業形象識別系統。呢個系統結合咗固定部分同動態部分。基本視覺元素同印刷品套裝構成固定部分;而動態部分則由參觀者所產生嘅數據建構而成。每位參觀者都會產生一個屬於佢自己嘅個人符號同埋一段動態影像。呢啲元素其後會運用喺紀念品、動態圖形設計,以及喺網站同數碼屏幕上展示嘅動態標誌之中。呢啲視覺素材係以向量圖形同錄製影片製作而成。

The Recognition

About the A' Design Award 銅獎

Identity Created by Consumer (ICC) 企業形象識別系統是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Identity Created by Consumer (ICC) 企業形象識別系統將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Identity Created by Consumer (ICC) 企業形象識別系統出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus