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SugarLady Ladies Brand Pop-up Store 快閃店室內設計 by Prism Design

SugarLady Ladies Brand Pop-up Store 快閃店室內設計 by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.


銀室內· 2017

SugarLady Ladies Brand Pop-up Store 快閃店室內設計

by Prism Design

Client: Prism Design

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #50897

Colors

The Design

About SugarLady Ladies Brand Pop-up Store 快閃店室內設計

SugarLady係為中國上海一個女裝品牌設計嘅快閃店室內空間。設計以糖晶體作為主題,將室內空間同品牌名稱扣連埋一齊。每個展示單元都由鋼架搭建而成,外面包裹住工業用尼龍布。600乘600毫米嘅LED燈板由內部為每個單元提供照明,令每個單元都散發出柔和嘅光芒。呢啲單元設計簡潔輕巧,可以自由組裝、移動同重新組合成多種唔同嘅陣列。整個空間總面積為6乘10米,包括一個試衣間。

The Recognition

About the A' Design Award 銀獎

SugarLady Ladies Brand Pop-up Store 快閃店室內設計是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計SugarLady Ladies Brand Pop-up Store 快閃店室內設計將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。SugarLady Ladies Brand Pop-up Store 快閃店室內設計是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging
The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags
Sugar, Woman cloth
Production Technology
The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge
As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research
The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration
The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration
The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow
The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members
Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits
Photographer:MAKOTO ADACHI

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