Vinicola Cherchi 酒標設計 by Giovanni Murgia - Redfish Adv

Vinicola Cherchi 酒標設計 by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2017

Vinicola Cherchi 酒標設計

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Vinicola Cherchi 酒標設計

自1970年以來，對於撒丁島的一家歷史悠久的酒莊而言，它已為The Classics葡萄酒系列的標籤重新設計。對新標籤的研究希望保留與公司追求的傳統的聯繫。與以前的標籤不同，它的工作方式使酒體與葡萄酒的高品質完美融合。因為標籤一直在使用盲文技術，該技術可帶來優雅和時尚而無需稱重。花卉圖案基於對附近烏西尼島聖十字教堂的圖案的圖形化修飾，這也是公司的標誌。

The Recognition

About the A' Design Award 銀獎

Vinicola Cherchi 酒標設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Vinicola Cherchi 酒標設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Vinicola Cherchi 酒標設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene