DuePiùTre – Più Che Hamburger 視覺辨識 by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2017
DuePiùTre – Più Che Hamburger 視覺辨識
Client: Ferrariodesign
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger 視覺辨識
DuePiùTre 是一家小酒館，不僅提供漢堡包，還提供熏牛肉和啤酒罐雞，全部採用新鮮正宗的意大利產品重新演繹。選擇鬥牛犬是因為它在第一次世界大戰期間是美國海軍的吉祥物，也是這家小酒館合作夥伴之一的寵物狗。為了彌補這個地方的虛構名稱，該設計包括給鬥牛犬戴一頂廚師帽和一個掛鉤，試圖傳達一家以更直接的方式提供食物的餐廳的理念。
The Recognition
About the A' Design Award 銅獎
DuePiùTre – Più Che Hamburger 視覺辨識是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計DuePiùTre – Più Che Hamburger 視覺辨識將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。DuePiùTre – Più Che Hamburger 視覺辨識出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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