Fattoria il Gambero - Winery 視覺辨識 by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2017
Fattoria il Gambero - Winery 視覺辨識
Client: Ferrariodesign
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery 視覺辨識
Fattoria il Gambero 以充滿活力和現代的方式進入市場，以增強其自身的歷史，其歷史可以追溯到 1880 年。這就是風格化「G」商標的原因；它傳達了開瓶器打開瓶子的感覺，並且類似於通往公司的道路。無襯線字體為這個有點抽象的符號增添了實質內容，並將其古老的過去與現在緊密地聯繫在一起。這些顏色為整個圖像帶來了創新的觸感，同時保留了過去的某些特徵，例如，在小冊子的壓花紙中。
The Recognition
About the A' Design Award 鐵獎
Fattoria il Gambero - Winery 視覺辨識是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Fattoria il Gambero - Winery 視覺辨識將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Fattoria il Gambero - Winery 視覺辨識因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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