Kalitva 產品目錄 by Lana Raizen is a highly esteemed winner of the very prestigious 2019 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2019

Kalitva 產品目錄

by Lana Raizen

Client: Kalitva

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #73261

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kalitva 產品目錄

該目錄是為俄羅斯炊具製造商創建的。通過對所有收藏品進行詳細的熟悉和比較分析的結果，選擇了最合適的香料，草藥和蔬菜，這補充了目錄的設計並突出了每個收藏品的優勢。產品目錄的封面是用平底鍋形式的切口製成的，通過它可以顯示收藏的彩色照片。第二個蓋子上的平底鍋和鍋的把手用柔軟的清漆上清漆，模仿了這些把手的實際覆蓋範圍。

The Recognition

About the A' Design Award 銅獎

Kalitva 產品目錄是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kalitva 產品目錄將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kalitva 產品目錄出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensions & Packaging: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Production Technology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Challenge: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Research: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Project Duration: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operation Flow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Team Members: Lana Raizen
Image Credits: Photographer: Sergey Fedotov, Kalitva