由設計師 Kelvin Chan 創作嘅 Feel The Vineyard 展覽設計係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為活動設計。

銅活動· 2020

Feel The Vineyard 展覽設計

由 Kelvin Chan

客戶: Hong Kong Trade Development Council - Exhibition Services

活動類別嘅 A' Design Award 銅獎得獎者

20,853

經驗證嘅獲獎者

驗證設計 #86887 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Feel The Vineyard 展覽設計

《感受酒莊》係為香港一個葡萄酒及烈酒貿易展覽會設計嘅展覽項目。整個佈局面積達八百三十三平方米，設有二百五十五個葡萄酒品牌嘅展位。主題以酒莊為靈感。設計主要採用木材、草坪同金屬呢三種材料。木紋圖案令人聯想到傳統酒桶，而草坪則營造出葡萄園嘅氛圍。展示單元選用咗網狀金屬櫃，既可節省空間，亦方便靈活組合擺位。設計中設有一幅香氣牆，展現澳洲葡萄酒嘅各種香味，另設酒吧區，提供輕鬆愉快嘅品酒空間。

榮譽認可

關於A' Design Award 銅獎

Feel The Vineyard 展覽設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Feel The Vineyard 展覽設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Feel The Vineyard 展覽設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
尺寸同包裝: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
標籤: Exhibition, winery, natural, Australia, Wine, modern, creative
生產技術: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
設計挑戰: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
研究: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
靈感: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
項目時長: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
操作流程: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
圖片來源: Hong Kong Trade Development Council