Meat n Beer 品牌設計 by Mateus Matos Montenegro

Meat n Beer 品牌設計 by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

Meat n Beer 品牌設計

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award 銅獎 Winner in 平面 Category

13,375

Verified Award Winner

Verify Award Status for #87395

探索服務 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer 品牌設計

Meat n Beer被認為是銷售特種肉類和啤酒的旗艦店。徽標的靈感來自兩個旗艦產品的融合。從帶有尖角的傳統牛頭，到現代質樸的線框矢量中，經過標誌性設計，再與其他傳統元素（啤酒瓶）互動。結合處在一個正負空間中，簡潔而優雅地成為單個符號，其中文本和圖像形成單個圖像。字體樣式將舊的工業字體與更現代的腳本混合在一起。

The Recognition

About the A' Design Award 銅獎

Meat n Beer 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Meat n Beer 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Meat n Beer 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro