Subsidy Programme Series for Macao 視覺識別 by Chou In Leong

Subsidy Programme Series for Macao 視覺識別 by Chou In Leong is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2020

Subsidy Programme Series for Macao 視覺識別

by Chou In Leong

Client: The Cultural Affairs Bureau

A' Design Award 銀獎 Winner in 平面 Category

43,609

Verified Award Winner

Verify Award Status for #87514

View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao 視覺識別

澳門資助計劃系列係為一個支持音樂同時裝創作嘅公共資助計劃而設計嘅視覺識別。呢個識別以兩個範疇共通嘅理念為基礎，就係創意創新。簡單嘅鉛筆配搭音樂弦線同間尺，構成清晰易讀嘅圖像。啲物件擺喺畫紙上再影相，令原材料直接呈現喺最終視覺效果之中。呢個系列邀請大眾參與每年一度嘅計劃。

The Recognition

About the A' Design Award 銀獎

Subsidy Programme Series for Macao 視覺識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Subsidy Programme Series for Macao 視覺識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Subsidy Programme Series for Macao 視覺識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release