EXP Brasil Brand 品牌設計 by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2020

EXP Brasil Brand 品牌設計

by Mateus Matos Montenegro

Client: EXP Brasil

A' Design Award 銀獎 Winner in 平面 Category

73,175

Verified Award Winner

Verify Award Status for #87730

探索服務 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About EXP Brasil Brand 品牌設計

EXP Brasil品牌的設計來自公司的團結與夥伴關係原則。像在辦公室生活中一樣，在其項目中適當考慮技術和設計之間的混合。印刷元素代表了該公司的聯合和實力。字母X的設計堅固且集成，但是非常輕巧和技術。該品牌代表著工作室的生活，在正負空間中將人與設計結合在一起，無論是個人還是集體，簡單，技術，輕巧，堅固，專業和個人，都代表著工作室的生活。

The Recognition

About the A' Design Award 銀獎

EXP Brasil Brand 品牌設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計EXP Brasil Brand 品牌設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。EXP Brasil Brand 品牌設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Team Members: Mateus Matos Montenegro