Care for Mom to Be 社會關懷宣傳運動 by Seyon Kim

Care for Mom to Be 社會關懷宣傳運動 by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 社會設計 Competition Category.

銅社會· 2020

Care for Mom to Be 社會關懷宣傳運動

by Seyon Kim

Client: Seyon Kim

A' Design Award 銅獎 Winner in 社會 Category

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Colors

The Design

About Care for Mom to Be 社會關懷宣傳運動

《關懷孕媽媽》係一個關於孕婦出行需要嘅公眾關懷宣傳運動。呢個運動呼籲其他乘客喺列車上讓座,或者喺泊車嗰陣讓出車位。視覺形象設計以一個標誌為核心,將孕婦嘅身形同心形結合,象徵懷孕同關懷嘅意涵。設計上採用咗紅橙混合嘅暖色調柔和色,取代一般同懷孕相關嘅慣常顏色。海報同印刷嘅地鐵車票上都印有呢個標誌,遍佈車站同停車場,將呢份關懷嘅訊息傳遞開去。

The Recognition

About the A' Design Award 銅獎

Care for Mom to Be 社會關懷宣傳運動是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Care for Mom to Be 社會關懷宣傳運動將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Care for Mom to Be 社會關懷宣傳運動出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim