Texts From Graphics 書籍 by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 印刷設計 Competition Category.

鐵印刷· 2020

Texts From Graphics 書籍

by Reset Co.

Client: Reset Co.

A' Design Award 鐵獎 Winner in 印刷 Category

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Verified Award Winner

Verify Award Status for #88219

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The Design

About Texts From Graphics 書籍

《設計文本》係一本由墨西哥某大學課程嘅平面設計教授所撰寫嘅文集。呢啲文章表達咗佢哋對設計嘅諗法同關注。書中發展咗一套圖像系統，用嚟簡化文本入面討論嘅複雜概念，而呢套圖標會隨住每一章節而變化。層次結構、字體選擇同版面編排突顯咗主要訊息，令閱讀體驗更加輕鬆。呢本書以黑白印刷喺道林紙上，用分帖縫裝方式裝訂，並配以上光處理嘅硬皮封面，喺確保耐用性嘅同時，亦有效控制咗製作成本。

The Recognition

About the A' Design Award 鐵獎

Texts From Graphics 書籍是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Texts From Graphics 書籍將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Texts From Graphics 書籍因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018