Cells 海報 by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.
銀平面· 2020
Cells 海報
by Shenzhen Shen Wenjiao Design Co., Ltd.
Client: Piy
A' Design Award 銀獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #88427The Design
About Cells 海報
2017年7月19日，PIY在澳大利亞墨爾本建造了一座小樓。它是由761個組件組裝而成的小城堡，他們將其命名為“ Cells”。節點被設計為手動螺紋榫和直榫，總結為“東榫”。 West Mortise”。您會發現他們的產品，包括可變的架子，書房和鞋架等，它們全部分解並重新組裝成有機體。然後，您會感到他們渴望自由成長。
The Recognition
About the A' Design Award 銀獎
Cells 海報是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cells 海報將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cells 海報是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
- Dimensions & Packaging
- width 420mm x Height 594mm
- Tags
- Poster Design, Brand Design, Art Direction, Graphic Design
- Production Technology
- White Kraft Paper: Four colour offset print
- Design Challenge
- PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
- Research
- We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
- Inspiration
- The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world. - Project Duration
- The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
- Operation Flow
- People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
- Team Members
- Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li
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