Go Training Institution 品牌形象設計 by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2020
Go Training Institution 品牌形象設計
by Seethink
Client: Seethink
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution 品牌形象設計
「圍棋書院」係為一間教授中國傳統棋藝——圍棋嘅學校而創作嘅視覺形象項目。呢個形象設計運用咗正負形嘅視覺概念,呼應圍棋文化中講求嘅平衡之道。設計以傳統水墨筆觸嘅線條繪畫,結合落子對弈嘅手勢動作,將傳統元素與現代、青春嘅造型融合,更加貼合兒童嘅喜好。印刷品包括名片、信紙同教學卡,均以數碼印刷同激光雕刻技術製作而成。整個設計旨在以視覺方式推廣中國文化。
The Recognition
About the A' Design Award 銅獎
Go Training Institution 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Go Training Institution 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Go Training Institution 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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