Wood and Tree 海報 by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.
銀平面· 2020
Wood and Tree 海報
by Yu Zhuang
Client: Jia Saitama
A' Design Award 銀獎 Winner in 平面 Category
- 48,140
- Verified Award Winner
- Verify Award Status for #90059
The Design
About Wood and Tree 海報
《木與樹》係一張為喺日本東京舉行嘅建築研討會而創作嘅海報。研討會嘅主題係木材呢種經典材料喺現代建築中嘅嶄新應用。呢張海報運用現代嘅圖像語言，去模擬經典嘅樹木年輪圖畫。設計上試驗咗唔同數量、粗幼、彎曲度同顏色嘅線條去構成圖案。成果喺結構上帶有數學感，但同時保留住自然之美。海報尺寸為210乘297毫米。佢曾經喺入口處展出，訪客可以喺嗰度攞取細張嘅傳單。
The Recognition
About the A' Design Award 銀獎
Wood and Tree 海報是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Wood and Tree 海報將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Wood and Tree 海報是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
- Dimensions & Packaging
- Width 210mm x Height 297mm
- Tags
- Modern, mathematical, nature, minimal, geometric
- Production Technology
- Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
- Design Challenge
- The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
- Research
- The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
- Inspiration
- The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
- Project Duration
- The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
- Operation Flow
- It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
- Team Members
- Zhuang Yu
- Image Credits
- Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.
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