由設計師 Chi Hao Chang 創作嘅 NYC Deal 99 Cent Store 品牌形象 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2020
NYC Deal 99 Cent Store 品牌形象
客戶: School of Visual Arts
平面 類別嘅 A' Design Award 銅獎 得獎者
9,585
經驗證嘅獲獎者
驗證設計 #90132 嘅獲獎狀態設計
關於 NYC Deal 99 Cent Store 品牌形象
NYC Deal係為紐約市一間99美分商店創作嘅品牌形象。呢個形象以一個傾斜擺放嘅醒目價格牌為中心,重現顧客伸手拿起價格牌、將佢扶正嚟閱讀嗰種擺動嘅感覺。傾斜嘅價格牌令99美分呢個單一價格成為品牌最清晰嘅信息。其他輔助設計元素則呼應商店內銷售嘅產品。印刷品採用數碼鐳射印刷,而布袋、T恤同其他布料製品就採用絲網印刷,以確保油墨耐用持久。
榮譽認可
關於A' Design Award 銅獎
NYC Deal 99 Cent Store 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計NYC Deal 99 Cent Store 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。NYC Deal 99 Cent Store 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
- 尺寸同包裝
- The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
- 標籤
- Branding, Graphic Design, Identity, Logo, Poster
- 生產技術
- For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
- 設計挑戰
- The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
- 研究
- The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
- 靈感
- The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
- 項目時長
- The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
- 操作流程
- The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.
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